Who we are

Welcome to How To Win, a performance mindset consultancy dedicated to helping individuals and teams unlock their full potential and live their best lives. Founded by Sam Grayson, an experienced performance coach with a passion for personal growth, our mission is simple: to empower you to think, act, and perform at your highest level.

At How To Win, we specialize in mindset-based workshops designed to instill confidence, resilience, and a winning mentality. We believe that success starts in the mind. Whether you’re looking to excel in your career, improve team dynamics, or achieve personal goals, we provide the tools, strategies, and mental frameworks needed to overcome obstacles and thrive under pressure.

Our Philosophy

We know that true performance is not just about skill—it's about mindset. Sam Grayson, with years of experience coaching high performers, believes that anyone can unlock their potential with the right mental approach. Our workshops focus on developing key mental attributes such as focus, discipline, and a positive, growth-oriented attitude, allowing you to overcome self-limiting beliefs and turn ambition into achievement.

Why Choose How To Win?

  1. Tailored Approach: Our mindset workshops are designed to meet the specific needs of individuals, teams, or organizations. We understand that every journey is unique, and we provide personalized solutions to help you win on your own terms.

  2. Proven Methods: Backed by cutting-edge research and real-world experience, our strategies have helped countless individuals transform their thinking, enhance performance, and achieve success across different fields.

  3. Holistic Focus: We don’t just focus on short-term results. Our approach is about fostering sustainable, long-term growth by equipping you with the mindset tools that can be applied to all areas of life.

Meet Sam Grayson

Sam Grayson is a seasoned performance coach who has spent years helping people break through mental barriers and achieve their dreams. With a background in coaching top performers across various industries, Sam is passionate about unlocking human potential and guiding others on their journey to success. His vision for How To Win is to create a space where everyone can develop the mental resilience and focus necessary to succeed—whether on the sports field, in the office, or in everyday life.

Ready to Unlock Your Potential?

At How To Win, we’re here to help you transform your mindset, elevate your performance, and live a life of purpose, passion, and achievement. Join us, and let’s start your journey to winning today.